This assists you rank in the SERPs and get more visitors to the site. There are a million ideas you can explore as a real estate agent when it concerns video content. You can produce virtual tours of your homes on sale, for example, that give people a far better concept of the area than photos.
This material, once again, establishes you as an authority and enhances your ranking. Enhance your website for mobile users According to a study by National Association of Realtors titled Genuine Estate in a Digital Age, it was discovered that in 2019, the average user looked for a house on their mobile device.
It is for this reason that you require your website to be enhanced for mobile. According to Digital Bullet Agency , 40% of customers will ditch your website and go to a rival's one instead if they have a bad mobile web experience. 57% would not recommend your organization to anyone for that same reason.
Why? Since the searcher right away wishes to see what a home looks like when they click on a listing. Therefore you need to show multiple top quality images on a single web page. Having said that, you can't compromise on your page speed as this will mess up the consumer's experience (we talk more about this in the next point).
Find out all about how you can enhance your images here: And do not forget to include a caption and an alt text to each image! Page speed, or the speed at which your website loads, holds an essential location in your home site SEO technique since it is an essential aspect in how Google ranks you.
Why? Because it has a massive impact on user experience when it pertains to your customers or prospective customers. Did you know that the probability of bounce increases by 32% when the page load speed boost from one to 3 seconds? As a realtor, this is unacceptable to you.
Here are some things you can do to ensure this: Pick a great hosting service Compress images Use page speed testing tools frequently Go with a CDN (content circulation network) Learn more about how to improve page speed and, in turn, customer experience, here: Deal with your online evaluations We pointed out previously that 52% of people in the US discovered a house to purchase online in 2019.